Whether we want to know something, buy something, or find something, we tend to look for it all in one place: online. In fact, 90% of people haven’t made up their minds about a purchase when they start searching online.
As more consumers head for the internet to find what they need, more companies are recognising the importance of digital marketing, too.
Ready to build your company’s online presence?
Keep reading to discover the benefits of digital marketing for your own business!
1. Keeps Up with the Competition
Previously, successful digital marketing required a massive budget. Large corporations and multinationals took the online marketing space by storm.
Today, small businesses can keep up with their larger competitors using digital marketing strategies. Instead of requiring a massive marketing budget, these smaller businesses can use their budgets more effectively to reach paying customers.
As a result, small businesses can keep up with, if not eventually succeed, large corporations.
All of the resources you need for an effective marketing campaign are at your fingertips. By teaming up with an agency that has the right digital marketing expertise, you can use these tools to propel your business ahead of the competition.
2. Boosts Brand Awareness
You can’t build your business unless people can find your business, first.
With digital marketing strategies such as search engine optimisation and advertising, you can keep customers in-the-know about your brand.
Brand awareness is essential if you want to build your audience. You can see the importance of digital marketing in action as digital strategies begin increasing your website traffic. As more people explore your website, they’ll get the chance to learn about your business.
When people want answers, they head online. They expect to find a company website or social media presence. If people can’t find you online, however, they might have a hard time trusting your company.
3. Stays on Target
Numerous people pass billboards or read flyers. However, these people aren’t always likely to become paying customers. If the content doesn’t appeal to them, you’ve wasted time and money on the wrong lead.
Meanwhile, there are billions of people online every day. Unlike traditional marketing methods, digital marketing allows you to pinpoint your distinct target audience. You can even segment your audience based on personas that distinguish:
- Purchase behaviour
Once you determine your target audience, a digital marketing business can help you craft concise messages for these personas.
Using audience targeting and concise messaging can help you increase engagement. After all, people are more likely to respond to messages that appeal to their interests.
4. Makes Marketing Mobile
More companies are recognising the importance of digital marketing for reaching mobile users.
People are always on the go, checking their smartphones while they’re out. With digital marketing, you can direct ads or website content at these mobile users.
Instead of missing out on potential customers, you can even optimise ad campaigns with mobile viewers in mind.
However, neglecting to optimise your website for these users can leave you falling behind.
5. Builds Trust & Loyalty
People choose companies they feel they can trust. Communicating with customers using social media or on your website helps you connect with customers to develop brand trust.
You can also add social proof to your website, such as online reviews.
As customers learn to trust your business, the trust will develop into brand loyalty, allowing you to retain customers for the long-term.
6. Inspires Action
When we see a flyer that tells us to head online, we often put off taking action until later. One of the benefits of digital marketing is the ability to incite immediate action.
Using strong, verb-oriented call-to-action language, you can encourage website visitors to fill out a form or click to call your company. That way, you can generate more conversions and turn leads into sales!
7. Is Ready for Change
The digital realm is constantly growing. With trends such as machine learning and virtual reality, it pays to stay ahead of the curve. Customers are more interested in companies that are relevant—not ones falling behind the times.
With digital marketing, you can stay ahead of the curve.
8. Reaches People Where They Are
Where do your customers spend their time online? Whether they’re searching on Google or scrolling thru Instagram, digital marketing lets your content appear in front of your audience at the right time.
Better yet, search engine optimisation and Google advertising allow you to show content relevant to what people are already searching for.
9. Gets Personal
90% of people find personalised content more appealing.
In fact, 80% of people say they’re more likely to give their business to a company that prioritises a personalised experience.
Personalisation allows you to connect with customers based on their distinct needs and interests. Instead of a one-size-fits-all marketing message, digital marketing allows you to craft the right messages for the right people.
As consumers, we tend to tune out content that doesn’t apply to us. As a company, this can leave you wasting time and money on the wrong people.
Let’s say you have a massive email marketing list. Not every person on that list has the same interests or needs. By creating customer personas, you can separate subscribers based on:
- Demographics (age, gender, income)
- Shopping behaviour
Then, you can craft a message that appeals to their interests, allowing you to forge a stronger connection with these customers.
10. Keeps It Cost-Effective
Once you experience the importance of digital marketing firsthand, you’ll notice a major change in your marketing spends.
By pinpointing your target audience, you can stop wasting money on irrelevant leads. You can also change how much money you spend each day from the advertising platform you’re using.
Either way, digital marketing allows you to save money while making money, thereby increasing your ROI.
Now that you know the importance of digital marketing, it’s time to put it to the test! Start using digital marketing tactics today to connect with customers, bring in leads, and ultimately boost your business.
Need help getting started? Contact us today for expert digital marketing services!