Are you struggling to generate traffic to your website? You’re not alone. In fact, 70% of businesses are in the same boat.
Once you attract people to your eCommerce store, there’s the challenge of converting them. In fact, 96% of website visitors aren’t ready to make a purchase. Another 80% of new leads don’t convert into sales.
With a strong marketing strategy, you can build an audience of loyal customers. Retaining long-term customers can boost your ROI.
They can even spread the word about your business to help you grow!
Set yourself up for success this year. Grow your eCommerce store in Australia with these tips today.
1. Identify Your Audience
Before you rush to use these eCommerce advertising tips, take a moment to pinpoint your target audience. Focus on a distinct niche. As the market continues to grow, you’ll have to compete with more competitors.
Focusing on a small niche will help you better connect with your audience.
Make sure your niche is specific to your offerings. Then, pinpoint your customers based on demographics like:
- Age
- Gender
- Location
- Language
- Education
- Marital status
- Pain points
- Interests
- Buyer behaviours
You don’t want to waste your time or energy trying to market to everyone. Instead, tailor your marketing strategy to a specific audience.
Once you determine who your customers are, consider a unique selling point that will draw them in. How do your products or services stand out? What can you offer customers that no one else can?
Focus on the unique benefits you can offer customers, including:
- Excellent customer service
- Social enterprise policies
- Free gifts with purchases
- Awards or industry distinctions
- Partnerships with organisations or charities
Your unique value will help you appeal to your customers.
Personalisation
Image source: Nytimes
Once you understand who your customers are, segment your larger audience into personas. Make sure each buyer persona is unique. Then, create a different approach for each persona.
Creating personas will help you better personalise your eCommerce marketing strategy. Think of each persona as a real person. How do they speak and act?
How do people perceive your brand?
You can adjust your messaging for each persona. For example, you’ll likely speak with older customers differently than Gen Z buyers.
Make sure your messaging communicates your core values and brand. Develop a brand that’s distinctive, too. Your brand should include your:
- Font
- Logo
- Colour scheme
- Personality
- Voice
- Tone
- Imagery styles
Keep your branding consistent across all marketing channels to build brand awareness and recognition.
Once you develop your visual brand, you can start developing brand awareness with different campaigns. Display your brand throughout your social media accounts, website, and packaging.
Make sure your brand appeals to your target audience. Your brand will help you control how people perceive your brand.
2. Attract More Traffic
Once you establish your eCommerce store, you’ll need to start attracting people to your website.
First, make sure your website is fast and easy-to-use. Review your navigation, too. Make sure your pages are easy to explore.
Create a website that makes people want to shop.
Add multiple ways people can convert on your website, too. For example, you can add a large Contact button at the top right of the navigation bar. Make sure the buttons for your store are eye-catching as well.
Here are a few ways you can start attracting people to your website.
Content Creation
How much do people know about your products? You can generate brand awareness and attract site traffic with content. High-quality content can inform your readers and encourage them to make a purchase.
Create different forms of content, including:
- Blog posts/articles
- eBooks
- Polls
- Quizzes
- Videos
- Lists
Keep your branding consistent as you start creating content, too.
Search Engine Optimisation
As you start creating content, keep search engine optimisation (SEO) in mind. SEO will help your website appear on Google. The higher you rank in a search, the more people will see your website.
You can even rank ahead of your competitors to attract more traffic. You’ll also look like a credible resource within your industry.
Start by compiling keyword research. What words do your customers use to find your eCommerce store?
Then, create content with each target keyword in mind.
Influencer Marketing
Almost 90% of marketers believe influencer marketing is effective. Over 40% say influencer marketing is their top ROI-generating strategy.
Is there someone in your niche industry customers already know and trust? You can work with an influencer to boost brand awareness. The influencer can review your products, then direct people to your website.
Source: Instagram
You can leverage influencer’s existing brand trust and loyalty. Consumers who trust an influencer will come to trust you, too.
Pay-Per-Click Advertising
Consider working with an eCommerce advertising agency. They can help you create pay-per-click (PPC) ads that will appear on Google or social media. These ads can link to your eCommerce site.
PPC advertising can get costly if you don’t know what you’re doing. Working with a professional agency will help you avoid wasting money.
3. Prioritise Customer Service
Customers that lead in customer experience outperform others by almost 80%. In fact, brands generate 5.7 times more revenue than competitors who don’t consider the customer experience.
If you want to create a loyal customer base, focus on improving your customer service. Here are a few ways you can show customers you care.
Send a Survey
First, send your previous customers a survey asking for their opinion about your business. Surveys give customers a chance to speak up. You can add a link to your survey on your digital receipts.
Image source: Doopoll
You can ask:
- What expectations do you have from my business?
- Are you satisfied with the service you received?
- Would you buy from my business again? Why or why not?
- Did my product meet your expectations?
- Would you recommend my business to a friend?
- How would you describe your overall experience?
- What changes would you recommend?
Use these surveys to find ways to improve your eCommerce business. Customers will see you’re making an effort to change. They’ll also see you care about their opinions.
Request Reviews
Ask your customers to post their reviews on your Google My Business listing or. Reviews can improve your SEO ranking. They also work as social proof.
On-the-fence customers will read these customer reviews to learn more about your business. They’ll see other customers already trust and love your brand.
You can use a plug-in to add these reviews to your website, too. Create a button that links to your Google My Business reviews. Then, prompt website visitors to share their reviews, too.
Make sure to respond to reviews as you receive them. Remember, you want people to know you’re listening. Let them see you care about your opinions.
Keep Reconnecting
Find different ways to reconnect with customers online. Make sure these moments are convenient for the customer.
For example, you can send a text message to customers with new promotions. Text marketing will draw people back to your business. Offering coupons will also tell people you appreciate them.
Try different incentives to draw customers back in.
As people start interacting with your business on social media, make sure to comment back. Create two-way conversations with your customers. Boosting customer engagement online will help you remain top-of-mind.
It will also show customers you’re a real person behind the brand.
Creating a Referral Program
Have the customers who already know and love your business help you grow. Create an incentive and referral program. Then, reward your customers for each referral they direct to your business.
Creating a referral program can benefit your business in two ways.
First, you’ll start attracting new customers to your business. You’ll also re-engage previous customers by encouraging them to refer their friends. Then, you can generate repeat sales to boost your ROI.
Look for ways to make your referral program fun and engaging.
Communicate Your Gratitude
Image source: Casper
If you want to boost brand loyalty, focus on communicating your gratitude. Find ways to let customers know you’re thinking of them.
For example, you can send a thank you email, birthday messages, or seasons greetings.
A personalised message will help you reconnect with previous customers.
4. Boost Conversions
Once you start drawing in customers, keep them focused on the value you can offer. Here are a few ways you can boost conversions and retain customers.
First, make sure to update your website with high-quality images. Let people see the value you can offer. Low-quality, grainy images won’t appeal to buyers.
Add trust badges to your website, too. Trust badges can help you build brand trust. Consumers will see you as a credible resource in the industry.
You can also start posting user-generated content (UGC). UGC shows on-the-fence customers that people love your brand. These photos can boost your credibility as well.
Don’t forget to find ways to make the customer’s life easier.
About 92% of customers feel satisfied after using a live chat feature. Meanwhile, over 50% of consumers say businesses should offer support 24/7. Over 42% of customers prefer to live chat over other support functions.
Image source: Zendesk
A chat function will ensure you’re helping customers and improving customer retention.
Grow Your eCommerce Store in Australia: 4 Tips for Online Success
Ready to grow your eCommerce store in Australia this year? Try using these four tips today! With these tips, you can boost your brand and increase sales.
By working with an eCommerce advertising agency, you can draw in an even bigger audience.
Eager to get started? We’re here to help you grow!
Contact us today for a consultation.
