With COVID-19 quarantines still in place, attracting traffic to your company website is essential. Otherwise, how will new customers learn more about your business? If they can’t learn about your products and services, they might not trust you.
In fact, 86% of customers want to see information about a company’s products and services on their website.
It’s not enough to have a one-page website anymore. Instead, you need to consider which pages on your business website attract traffic. Then, you can focus more time and attention on these pages.
Want to generate more website traffic this year? Interested in turning traffic into sales? Keep reading for the tips you need to succeed!
With these tips, you can boost your ROI and set your business up for success. Read on to learn more!
Essential Website Pages
You have about 10 seconds to impress your website visitors. In fact, about 75% of people base brand credibility on your website’s appearance. Another 94% of people won’t trust an outdated website.
It only takes 0.05 seconds for consumers to form an opinion about your design, too.
The right pages on your company website can help you impress and attract new customers. Here are the eight pages you need on your business website.
Image source: Adidas
Think of your homepage as the front door to your website. In most cases, your home page is the first page website visitors see. It’s important to make a strong first impression using your homepage.
Think about the message you want to communicate to your customers. How do you want them to perceive your brand? You can use your homepage to get that message across.
Then, you can direct visitors to other pages across your website for more information.
Make sure your homepage is visually appealing. Use a large, compelling image to draw people in. Keep your branding consistent across your entire website, too.
Consistent branding will help you generate brand awareness and recognition. If visitors click from one page to the next and see different branding, you could confuse them. They might think they’ve travelled to a different website.
Eye-catching visuals will help you draw customers in. Match your hero image with a compelling headline and call-to-action (CTA). Then, use a CTA button to direct visitors to a form or online store.
You can add additional information throughout your homepage, too. Try to keep it short and concise.
Use short descriptions and bulleted lists of your products or services. Then, direct visitors to your product or service pages. Make sure your buttons stand out on the page.
Give visitors every opportunity to contact you.
About 64% of visitors expect to see contact information on the homepage. Another 44% will leave if there’s no contact information.
That’s why your website must focus on providing with the user with ease and convenience.
Try to customise your content with your target audience in mind, too. About 82% of people feel more positive about a brand after reading custom content. Understanding your target audience is essential as you use these tips.
You can add social proof to your homepage as well. Social proof, such as reviews, can give your site credibility. Then, consumers will consider visiting other pages across your site.
Creating a successful homepage will encourage people to keep clicking around and exploring. Your clickthrough rate and dwell times will improve. Your search engine ranking could rise as a result.
2. About Us
Consumers want to make sure they’re choosing a business they can trust. Before they can trust your business, they’ll need to know more about you. Make sure to create an informative About Us page for your company website.
Image source: jurlique
Your About Us page can help you answer common questions.
For example, who owns the business? How much industry-specific experience do you have? Why are you more qualified than your competitors?
Think about your company’s history, too. Why did you start the business? Where did the idea come from?
Try to tell your customers a story. An engaging, interesting story can draw them in.
Who are your target customers? Who are you selling to? How can you make the consumer’s life easier?
Focus on your unique value proposition as well. What sets you apart from competitors? Why should consumers choose your business above the rest?
Try to avoid generic messages about your customer service or commitment to quality. Instead, distinguish yourself. Give consumers a reason to trust you above everyone else.
A strong About Us page on your business website can boost customer attraction and brand trust.
3. Products and Services
Image source: castlery
Customers won’t buy your products or services without a reason. Your Products or Services page defines your company’s reason for existence. Think about what you’re offering customers.
How are you making their lives easier? What value are you offering? Why should customers choose your products/services over someone else’s?
Consumers want to know that your offerings answer their needs. Otherwise, they’ll take their business elsewhere.
Do you offer more than one product or service? Don’t try to squeeze everything onto one page.
Instead, create separate pages for each product or service. Dedicated pages will help you better promote each offering.
You don’t have to tell customers everything. Instead, provide the facts they need to draw them in. Then, customers will contact you for more information.
If you have an e-commerce store, the right design elements can help you boost conversions, too.
4. Contact Us
Image source: axelarigato
It’s not enough to give people information about your business. You also need to give them every opportunity to convert on your website. Otherwise, you could miss a potential sale.
How do you expect customers to reach you? Make sure to add your contact information to your website’s footer. You can add a condensed form to the bottom of each page as well.
Create a dedicated Contact page on your company website, too. You can link to this page within your blog content to increase conversions.
Make sure your Contact page has relevant information. If your contact information changes, update the page right away.
Make it easy for people to contact you to boost conversions.
5. Frequently Asked Questions
Do your customers ask a lot of the same questions? Give them the answers they’re looking for! An FAQ page will make the customer’s life a lot easier.
They won’t have to hunt through your website looking for answers. If customers can’t find the answers they need, they might leave.
Think about the most important questions people ask you. Focus on addressing important concerns. What answers can help with turning traffic into sales?
You can use your FAQs to communicate your value and draw in new customers.
Do your customers ask a lot of questions? Stay organised. Break your FAQs into different sections.
Try using a conversational tone. A friendly voice will keep people reading.
Image source: focusrite
About 95% of customers read reviews before making a purchase. In fact, 92% are more likely to make a purchase after reading a review. You can use reviews to boost brand trust and make more sales!
Consider adding a testimonials page to your website. You can use a plugin to display reviews from your Google My Business listing or Trustpilot.
Try to choose specific testimonials. These reviews should show on-the-fence customers why people love your business. What problem did you help the customer solve?
Make sure your reviews display names, titles, and photos if you can.
Adding reviews to your website will encourage consumers to trust you. They’ll see people already love your brand and find reasons to love you, too.
You can also add a portfolio or gallery to your website as social proof. Imagery can add more detail by showing rather than telling.
Give consumers examples of your work. Add captions to provide more detail to each image, too. Make sure to use crisp, high-quality photos.
Consider adding videos as well.
Adding visual proof can help bolster your credibility.
Image source: Mecca
How do you plan on reaching customers? You can boost your website traffic with a search engine optimised blog.
You can use your blog to demonstrate your experience and expertise. Cover a range of topics that are relevant to your business. Then, optimise your content using keywords.
When someone searches for the relevant keywords, your business website will appear. As you generate more website traffic, your website ranking can improve. More people will start seeing your website as a result.
As you add these pages to your website, keep the user experience in mind. Are your pages organised? Do they load quickly?
A 0.1-second increase in load times can significantly benefit your website. In fact, it can result in:
- 8% to 10% more conversions
- 7% to 8% more pages viewed
- 10% more money spent
- Product page bounce rates improved by 5%
- E-commerce customer engagement increased by 5%
When there’s a 20% increase in page load times, visitors look at 20% fewer pages. In fact, the majority of people leave a website after 3 seconds.
You can work with an experienced web design and development company to improve your website’s functionality.
Attracting Traffic to Your Company Website: 8 Pages You Need to Succeed
You don’t have to struggle to attract more website traffic this year. Instead, feature these eight pages on your company website. These pages will help your customers find the information they’re looking for.
Then, you can start turning traffic into sales to boost your ROI!
Need help improving your website? That’s what we’re here for.
Contact us today to get started.