4 Free Conversion Rate Optimisation Tools to Drive Sales

Conversions are one of the most important aspects of business. You could be generating all the traffic and leads in the world, but it won’t amount to anything if you’re not turning those leads into full-fledged customers! Being able to convert your leads is easier said than done however. In fact, the global conversion rate of eCommerce websites stands at only 3%!

As a business owner, there is always an opportunity to identify gaps in your conversion strategies and optimise them. Conversion rate optimisation (or CRO) tools are a great way to do just that! In this article we take a look at 4 free conversion rate optimisation tools to help you drive more sales, more profits and more revenue for your business.

What are conversion rate optimisation tools?

Conversion rate optimisation tools refer to software that are specifically built to help your business increase its ability to convert leads. They don’t worry about attracting traffic – they’re purely built to turn what you have into customers.

These tools collect data from your website to help you understand how visitors interact with it. It also gives you opportunities to test and potential changes in order to improve your conversion rates. The way they collect data varies across different tools. Some provide heat maps to tell you where visitors are clicking. Others will collect data over time to tell you where visitors are coming from.

Conversion rate optimisation tools are all priced differently, but we’re here to give you 4 free options to help you get started.

Google Analytics

You’ve probably heard of this one. Google Analytics is one of the most commonly used optimisation tools out there. It’s especially effective when it comes to search engine optimisation, and can help you identify where your traffic is coming from. From their geographical location to the device they’re searching on, Google Analytics will make it easy for you to understand more about your visitors.

From there, you can tailor your website and it’s content to better fit your visitors.

Are a majority of your users coming from mobile? It may be worth it to ensure your website is mobile-friendly. Are visitors bouncing from your website or landing page too quickly? Try optimising your web content to make it more engaging and appealing to visitors.

Google Analytics is free, so it is definitely worth your time to use it often to see how you can further improve your business’ conversion rates.


Hotjar is a CRO tool which specialises in behavioural analytics. What are your website visitors looking at? What buttons are they clicking on? Which web pages are they not viewing?

Hotjar is able to tell you by tracking user behaviours, creating heatmaps and screen recordings to help you see how visitors navigate your website.

The information you’ll get from being able to directly see how your visitors intersect with your website will allow you to properly optimise it for better conversions.

If visitors are not clicking on buttons on your website, it may be because they are not clear enough or do not have a very appealing call to action. If visitors are not viewing pages you want them to view, it may mean that they are hard to actually navigate to.

Hotjar has a limited free version, but its paid plans offer you more features such as surveys and feedback options.

Hello Bar

Hello Bar is all about getting your messages in front of your audience with pop-ups, alerts and notifications. Pop-ups are a great way to convert users. Users don’t have to click around to find what they want and messages are instead brought directly to them.

Have a limited time offer you want to tell visitors? Or is a product running low on stock? Let your visitors know with an eye-catching pop up when they arrive at your site.

Hello Bar features pop-ups in many forms such as sticky headers and footers, sliders and page takeovers. You can also segment these notifications so that they are only shown to a specific group of visitors based on things such as their location or device. This works to improve the effectiveness of your message, and make them more aligned to your visitors.

Hello Bar works as a WordPress plug-in. This means it’s incredibly easy for you to install and run, and has a limited free version.


Rounding out our list of free conversion rate optimisation tools is JivoChat. JivoChat is a live chat tool designed to help you connect with your customers wherever they may be and on whatever platform they’re on. This is a great CRO strategy as it gives you the ability to directly speak to customers.

But how does it do this? Customers are always looking for a quick and fast solution. Being on hold or waiting for an email response only works to deter customers.

Live chat instead gives them answers they are looking for. This improves customer satisfaction which in turn increases the chance they will continue to engage with your brand.

It also allows you to receive real-time feedback which lets you identify holes in your customer experience and take steps to rectify them.

JivoChat offers a free limited version for all users.

Start Improving your CRO with these conversion rate optimisation tools today!

A successful business is built on their ability to convert their traffic and leads into customers who continually interact and engage with your brand. These 4 tools are just the tip of the iceberg in the world of conversion rate optimisation tools, but they all are capable of significantly increasing your website’s conversion rate! For more blogs and tips on how to improve your conversion rates, check out the ZipZipe blog today!