Are you struggling to attract visitors to your website? The visitors you do attract might not stay for long. In fact, about 90% of consumers won’t return to a website after a bad experience.
If your website is old, outdated, and full of glitches, it could hurt your brand’s reputation. Website bugs could cost you repeat customers, which could hurt your bottom line.
Not convinced? Keep reading to discover how website bugs affect business reputations. Improved website functionality could give your business the boost it needs.
With regular website updates, you can avoid bugs and strengthen your business image. Read on to learn more.
9 Ways Bugs are Bad for Business
Consumers expect a fast, easy user experience (UX). Otherwise, they’ll leave without clicking around. Website bugs could cost you sales as a result.
In fact, 70% of online users have abandoned their carts due to poor web design.
Here are nine ways website bugs could impact your business image.
1. Makes a Weak First Impression
In some cases, people visit your website before they interact with your brand on any other platform. It’s important to make a strong first impression. Otherwise, your competitors might draw customers in instead.
An old, outdated site that’s full of website glitches will scare customers away. They’ll struggle to use your website and find the information they’re looking for. Meanwhile, the appearance of your site can speak to your brand, too.
Consumers will think you’re behind the times. They’ll turn to a company that’s relevant and up-to-date instead.
Consider the first impression you want to make with your customers. Do you want them to think you’re sleek and cutting-edge? Maybe you want to look professional or appear as an industry thought leader.
An up-to-date website can help you accomplish your branding goals. You can control how people perceive your brand with an updated website.
Failing to modernise your site, on the other hand, will hurt your business image. You’ll make a weak first impression that people will remember. Instead of associating your brand with positives, people will remember the negative experience they had on your site.
2. Weakens Your Customer Service
Website glitches can impact your ability to provide top-notch customer service, too.
Is your website prepared to help visitors as soon as they land on your website? Will they have an easy time navigating from one page to the next? Is your navigation organised?
Is it easy for consumers to contact you or convert on the page?
Have you considered adding a helpful chatbot to your site?
Your website represents your business, whether or not your doors are open. You can improve your website functionality for better customer service. An inviting homepage can draw customers in and encourage interactions.
You can also make it easy for people to find what they need. Better customer service can improve your chance of a conversion.
If your site is full of glitches, however, you’ll hurt the customer service. Consumers will feel disappointed and leave. They’ll turn toward your competitors instead.
What if businesses no longer had employees or sales reps? How would you help your customers?
Website glitches pose the same problem.
Instead, update your website with customer service in mind. You’ll keep your customers happy and help them make a purchase.
3. Hurts Your SEO
Search engine optimisation (SEO) can help your website pages appear on Google. When someone searches for your product or service, your site can appear. A higher ranking can help you:
- Attract more website visitors
- Boost brand awareness
- Help you appear as a thought leader
- Position you ahead of competitors
- Boost conversions and sales
- Improve your ROI
- Increase brand credibility
As people continue visiting your site, your ranking will improve, too.
There are many on-page factors that can impact your ranking. For example, Google looks for pages with high clickthrough rates and dwell times.
If people visit your website, get frustrated, and leave, these metrics will drop. Your bounce rate will increase instead. A high bounce rate can hurt your SEO.
Don’t let website bugs hurt your SEO ranking. A lower ranking will impact your ability to draw in customers.
Instead, you can use UX design trends to boost your site performance and SEO ranking.
4. Impacts Brand Trust and Loyalty
People form about 75% of their judgment on a website’s credibility based on the site’s aesthetics. Meanwhile, almost 50% of shoppers tell their friends about bad online experiences.
Meanwhile, 94% of people don’t trust outdated websites.
Website glitches and old, unappealing pages can hurt your business image. Consumers will have a hard time trusting an outdated site. If you don’t build brand trust, you can’t retain long-time customers.
Retaining customers could help your ROI.
Meanwhile, disappointed visitors will spread the word about their experience. They could hurt your business image.
Consumers want to find brands they can rely on and trust. You can update your website to show consumers you’re professional. New content can show off your experience and expertise, too.
Customers will start trusting your business and coming back for more.
5. Puts Your Behind Competitors
Check out the competition. Are their websites up-to-date, fast, and easy to use? Their improved website functionality could hurt your business image.
Leaving website bugs across your pages could put you behind the competition.
Consumers compare brands online. They’ll see your site is behind the times and trust your competitors instead.
6. Leave You Vulnerable to an Attack
Leaving your website unattended can leave you vulnerable to a hack, too. In fact, hackers look for old, outdated websites. These websites often have fewer security measures in place.
They can even use your website glitches to your advantage.
Don’t leave your website open to ransomware or an attack. Leaving your website vulnerable leaves your customers vulnerable, too. A hacker could steal their private information.
If you’re hacked, your customers might have a hard time trusting you in the future. Instead, keep your website up-to-date and compliant.
7. Confuses the Customer Journey
An organised website can make it easy for consumers to flow from one page to the next. A cohesive customer journey can direct customers straight to a sale. Website glitches, on the other hand, can hurt the customer journey.
Instead, consider working with a website design and development company.
They can help you create a cohesive customer journey. With their help, you can increase engagement and boost sales.
8. Devalues Your UVP
Your unique value proposition (UVP) can set you apart from the competition. Customers might not recognise your UVP if they’re battling website bugs, though. In fact, glitches can devalue your UVP.
Instead, learn how to fix your website. A fast, easy-to-use website can show customers you’re there to help. You can find new ways to highlight your UVP to draw customers in.
9. Impedes Conversions
A better user interface (UI) could boost your website’s conversion rate by 200%. Better UX could yield conversion rates of up to 400%.
If your website is difficult to use, customers won’t click around. They won’t fill out a form or explore your online shop. You could lose conversions as a result.
If your SEO ranking drops, you’ll struggle to draw customers to your website. You’ll miss out on potential sales as a result.
Are you creating pay-per-click advertising landing pages on your site? Your ad ranking could drop if your site is slow, too.
You can work with a web design and development company to make sure your website is easy to use. Adding conversion opportunities can boost your clickthrough rate and dwell times. Meanwhile, you’ll draw in new conversions and sales.
With a functioning, up-to-date website, you can boost conversions and your ROI.
How to Fix Your Website
Now that you understand how website bugs can impact your business image, it’s time to make a change!
The best way to improve your website is to focus on the user experience. UX design trends can help your website look and function at its best.
First, remove clutter from your website. Focus on content that conveys your brand’s value. Too much clutter can confuse customers and cause your site to lag.
A slow website could frustrate users and increase your bounce rate.
Once you’ve removed the clutter, add white space to give your content room to breathe. Organise your content using headings and subheadings. Try to use short sentences and paragraphs, too.
Improving the readability will encourage people to scan your content. Your dwell time can improve as a result. Meanwhile, people will keep reading to learn more about your business.
Make sure your buttons are eye-catching and easy to click on. Improve your forms, too. Keep them short and to the point.
Don’t forget a strong call-to-action to boost conversions.
As you spot website bugs across your site, consider hiring an experienced web design and development company. With their help, you can improve your website’s functionality. They can speed up your pages and ensure you’re mobile-optimised.
With their help, you’ll never fall behind again!
Avoiding Website Bugs: 9 Ways an Old Site Can Hurt Your Business
Avoiding website bugs is essential to your business image. Otherwise, a glitching website could scare off customers. They’ll remember that bad experience on your site and turn to your competitors instead.
With help from a web design and development company, you won’t have to fall behind. Instead, you can improve your website functionality and boost business.
Need help with your website? That’s what we’re here for!
Contact us today to get started.