As a small business owner, branding might be the last thing on your mind. After all, there are bigger things to worry about, right? Things like hiring staff, conducting marketing, and managing operations all take precedence over everything else. Right?…
Question: what makes a brand so recognisable? What makes it so memorable that you know what it looks like just at the mention of it? You could point to a unique product, a relatable brand story and brand voice or…
Let’s talk about brand stories. What are they? And who cares? You’d be surprised to hear that a lot of people do – over 80% of people want brands to tell their stories. The reason for this is that people…
Sometimes it’s good to get back to basics. As a business owner or savvy marketer, there will be times where you’ll feel stumped or confused, and it’s in these moments that you should rely on the foundations to find a…
Over 60% of marketers say lead generation is their number one challenge. If you’re struggling to generate leads this year, you need a strong strategy. Your digital marketing strategy can help you boost brand awareness, leads, and sales. Not sure where to start? Here…
