Video content has a click-through rate that is 41 per cent higher than plain text. Today, video is the most highly-consumed digital media. If your business hasn’t implemented a video marketing campaign yet, you’re already behind.
However, just posting videos isn’t enough. You have to make sure they’re found. This is the challenge.
The good news is, there is plenty of information about how to get rankings in Google with video out there. Keep reading for a crash course.
Optimise the Content
You can’t be so obsessed with SEO that it winds up hurting your content. Regardless of how great you are at SEO, this is only one part of a bigger equation.
If people aren’t watching your videos, what’s the point? You need to understand that SEO and video content work together to help make your brand more visible.
The best way to optimise your video content is to ensure it’s “linkable” and “shareable.” This means providing informative and relevant content that makes people want to share it and that encourages publishers to link to it.
This means you need an engaging, high-quality, and valuable video. This is what can help you achieve the most organic growth.
Google is essentially a large database of text. As a result, the more text you can attach to your video, the more attention you’ll garner from the search engine.
By adding video transcriptions and captions to your video, it provides the text needed to overtake your digital competition. It may even be a good idea to script your videos using keywords, so your transcriptions are optimised for search.
Focus on Mobile Optimisation
No longer is mobile optimisation just a part of video SEO – it’s the main focus. Today, more than half of all video (both organic and PPC) is watched on mobile devices. It’s grown by 233 per cent since 2013 – and is still going up.
Even though desktop video viewing is still a key traffic driving factor, your entire video SEO campaign will fail if you don’t focus on mobile optimisation.
Optimising your video for mobile viewing isn’t as hard as it once was. Be sure your website and your video player are responsive to mobile viewing.
There are some hosting services that offer mobile optimisation automatically for all of your content. You can also publish your videos on sites such as Vimeo, YouTube, and other platforms, which are automatically optimised for viewing on mobile devices.
How to Get Rankings in Google with Video: Now You Know
If you’re ready to integrate video into your website, you’re on the right track. This can help to drive quite a bit of new traffic to your website if you get it right. Be sure to use the information here to learn how to get rankings in Google with video.
If you need more information about getting Google results with your blog, be sure to contact us. We can help!