While commerce and social media are popular, blogs will always have a place online. As long as people have a need to tell a story or hear about others’ experiences, blogs will exist.
If you’ve got a blog but you feel it’s not ranking well, don’t panic. We’ve got five proven tactics that will help your blog ranking climb in Google searches – keep reading!
1. Build a Better Blog
To start with, you need to take a good, hard look at your blog.
Is it something you just throw together? Do you ramble? Are the articles interesting?
When you’re writing blog posts, it’s important to keep your ideal customer in mind. Who wants to read the things you want to write about? Why do you want to reach them?
Beyond the posts themselves, be sure that all your links are working and your blog is easy to navigate. An attractive, easy-to-use blog will keep people on your page.
2. Pick the Perfect Keyword
Understanding how to get to the front page of Google is all about finding the perfect keyword.
Use a keyword tool (or even Google’s autocompleted) to see what people are searching for with regards to your blog topic. Pick a keyword that works for your topic and isn’t too popular.
Why not pick the most popular keyword? They’re too competitive and it’s harder to get to Google’s first page, where 71% of clicks happen.
3. Make Your Content Shareable
Super popular posts are called “viral” for a reason. They seem to explode and spread everywhere.
Look into what format works best with your blog topics. Do top 10 style lists do well? If you’re about crafting, a step-by-step picture blog might be best.
Promote your content on the correct social media, too. For example, Pinterest is a great place to collect recipes. If you’ve got a food blog, try posting a link there.
4. Make Sure Your On-Page SEO Is Perfect
On-page SEO is one of the best ways to get your blog to rank higher on Google. Remember your keyword? It comes into play again.
When you were writing your blog, you found keywords that worked well for the content. Where you place them matters, too.
Here’s how to master SEO for blog posts – include your keyword in your URL, the title tag, image captions, and in a header.
5. Include a Call-To-Action
To rank higher in Google, you’ll need more eyeballs on your blog. Including a call-to-action inspires your readers to do something more with your blog.
You can add a comment section, tell them about similar blog posts, or have them sign up for an email so they never miss a post.
Improve Your Blog Ranking
These five tips are a great way to get started with optimizing your blog. Remember to always try new techniques and read up on the latest tips to improve blog ranking.
Ready to call in the pros? We’re here to help. We’d love to help you take your blog to the next level.
Leave a comment below, and let me know what you think!