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You wouldn’t just any lawyer to present your case or a random surgeon to perform a procedure on you, would you? The same kind of thought applies to big business investments like hiring a new accountant or a team of SEO professionals.
The only way to get the best possible ROI on these services is to do your research before committing to anything. It’s your chance to get a full understanding of what a service can offer you and how they plan to provide the solutions you need.
This is best accomplished by doing online searches, asking for personal references, and setting up consultations with your top choices. Most importantly, you have to ask questions.
Here are 5 things you should always ask when looking to hire SEO professionals.
1. What Do You Know About My Industry?
The best campaigns are created when the team you work with not only has a deep working knowledge of SEO best practices but also of your industry. It makes no sense to hire an SEO company that specializes in car dealerships or restaurants if you run a software company or an event planning business.
When you work with teams that are familiar in your industry, it’s easier to get down to business. You don’t have to spend as much time discussing market trends and user desires. You can just jump right into the details of your SEO campaign instead.
2. May I See a List of References?
Once you have an understanding of an SEO company’s past clients, you want to get a feel for how well their work performs. Ask to see a list of references and read reviews. This gives you the inside scoop on the kind of quality you can expect.
References will tell you the good and the bad of working with a particular SEO team. They won’t be afraid to tell you what went wrong, and they’ll also give you the success details you need to know about before making your final decision.
3. How Do You Measure Campaign Success?
Keep in mind that SEO is pretty complex, and there are many things that go into getting a good ranking. Not to mention, the work doesn’t stop at rankings alone. You should also be interested in boosting traffic and conversions, too.
This means you need to clarify what kind of measurements an SEO company uses to determine success. They need to be able to create a full-fledged campaign for you – one that leads users through the entire buying experience.
4. Can You Guarantee That I’ll Rank #1?
This is a trick question. No company should tell you that they can absolutely, for-sure get your landing pages to the number one spot on Google.
If anyone does answer “yes” to this question, you should keep looking for an SEO company that will give you a more honest, informative answer. The truth is there are no guarantees in SEO. But, there are a lot of smart things you can do to rank higher than you’re performing right now.
5. What Do You Need From Me?
The final question focuses more on an SEO team’s style of work than its quality. But, it’s just as important! You need to know whether you’re going to have a say in your SEO campaigns or if the company is going to have full control of all the details.
More so, this question gives you an idea of how well you and your SEO providers are going to work together. This is not a detail to overlook. No matter how qualified a company may seem, they also have to be genuinely invested in your success and ability to offer the customer experience you need as a client.
Hire SEO Services Today
Here’s a question you need to ask yourself: do you know what you need from an SEO team?
You can ask digital marketing companies all the questions you want, but you need to do some thinking before you even begin the search process to hire SEO professionals. Identifying your needs is the first step in finding the right team.
From there, you can start to do research and ask questions.
Or, you can just discover what we have to offer! If you’re looking for SEO services, you’ve come to the right place. Contact us today to see what we can do for you.