So you’re looking to make a landing page for your product, one that attracts and converts visitors. Making an effective landing page is actually harder than you think! There’s so many decisions that need to be made, and some of…
The world of social media is stacked with players. In fact, there are over 100 unique social media platforms and social networks, each offering different things for different kinds of people. But when it comes to using social media for…
Affiliate marketing is booming. More and more people are trying their hand at becoming affiliate marketers, and in response, businesses are creating unique affiliate programs in the hope of growing their brand and business. A report by Awin summarised it…
Unless you’re offering a one-of-a-kind product or are the very first one to a specific market, chances are that you’ll be going up against a handful of businesses for a greater share of your target market. Standing out and separating…
Providing high quality content is one of the keys to successful business, no matter what industry or market you’re in. Great content is able to showcase your brand, educate and inform readers and convert leads into customers. Sourcing good content…
Question: what makes a brand so recognisable? What makes it so memorable that you know what it looks like just at the mention of it? You could point to a unique product, a relatable brand story and brand voice or…
The direct to consumer business model is nothing new but it’s only been in recent years that it has begun to thrive. The Internet, eCommerce and the digital age has ushered in this growth, and the benefits of direct to…
Email has been around for a long time and email marketing is still, to this day, one of the most effective ways to market your business to your target audience. In fact, research has shown that for every $1 you…
Starting up a small business? You may be tempted to spend your money and capital on a boatload of paid advertisements on the Internet or social media to get sales quick. While that is definitely a viable tactic, you might…
