Local SEO services are becoming increasingly vital to today’s economy. The virtual and the physical are intersecting in all manner of interesting ways. Having a digital presence is becoming less optional as the year’s tick by.
97% of consumers research local businesses on the Internet. 12% of those users look up local businesses every single day. It’s essential you have your digital domains in place so the people that are looking for you are able to find your business.
Here’s why you need Local SEO services in Sydney.
Local SEO Services Helps You Stand Out From The Competition
There are 480,910 businesses operating in the greater Sydney area, as of 2015. There are over 2 million businesses in Australia as a whole.
That’s a lot of businesses competing for the same potential customer base. Every business owner should be doing everything in their power to be seen by as many potential new customers as possible. SEO Services Sydney helps you do just that.
Local Intent
40% of Internet searches specify a location according to Search Engine Land. This means that 4 out of 10 Google searches mention a city, town, or postal code. A local SEO company helps you capture that audience.
Google Maps
More than 80% of Internet users click on Google Maps and free organic listings. That’s largely due to the fact that Google Maps features Google My Business listings, which include customer reviews.
Customer reviews are more important than ever before in these post-Truth times. Positive reviews make a customer trust a local business 73% more trustworthy.
Attract Mobile Users
Getting to the top of the SERPs is tricky. It can take some time, especially in crowded niches and industries.
Google Maps and Google Places pop right up thanks to Local SEO. For mobile users, the Google Maps listings make up a significant portion of Google’s front page.
If you’re using Local SEO in Australia, it’s a fast-track to a top ranking on Google. Considering that 75% of Internet users never make it past the first page of search results, you can’t pass up that opportunity!
Online Searches Lead To Physical Customers
50% of customers who look up a business online will visit their physical location within 24 hours. One out of three mobile users makes up their mind about a decision before they ever set foot in the business. 18% of mobile users will make a purchase within one day.
Increases Across The Board
Real life and the virtual world are intersecting and overlapping in new and unexpected ways. Optimising your website for Local SEO isn’t just good for your page ranking any longer. It’ll benefit your business in every way imaginable and some you haven’t even thought of yet.
Local SEO Increases:
- Organic traffic by 148%
- Mobile traffic by 46%
- Online transactions by 32.8%
- Revenue by 56.48%
Optimises Your Existing Content for Local SEO
It’s always a good idea to routinely perform an SEO audit on your website considering how regularly Google’s rolling out algorithm updates these days. A local SEO audit helps to configure your existing content for your local clientele so you show up in the business listings, Google Maps, and Google My Business directories.
Optimising your content for SEO in Sydney updates your landing pages, blog posts, and other digital assets with location-specific keywords, URLs, titles, meta descriptions, and any other way you could imagine to capture your local Sydney audience.
Add Location Pages To Your Website
This is similar to updating your Google My Business listing but for your website. It’s especially important for businesses with multiple brick-and-mortar locations.
A Locations Page is essentially a very detailed, location-specific About Us page. Include your street address, store hours, store description, transit and parking information, and customer reviews. You get bonus points if you include a Google Map on your Location Page.
Create Content For Local Users
Once your site’s set up for local SEO it’s even easier to create content for your local users. Not only will this help you get found in local searches, but it also helps increase your trustworthiness for local users.
This is a win-win, across the board. It’s much easier to get noticed in a smaller pool, making it much easier to become an authority in your niche or industry. It also offers an opportunity to give back to your community, which is reason enough considering how many incredible, forward-thinking businesses we have in Sydney.
Local SEO Keyword Research
Auditing your website for Local SEO reveals a rich seam of potential new keywords and phrases, which makes optimising older content even easier to be relevant for local search. It’s also easy to incorporate these keywords into your blogging and social media strategies, all towards the goal of becoming one of the leading lights in your local industry.
Here are some different ways we can help you excel and thrive with Local SEO in Sydney.
- Keyword analysis and research
- Evaluate your current ranking
- Research your competition
- Created an online strategy
- Make sure your Google My Business listing is up-to-date
- Submit your site to the most relevant online directories
- Online reputation management
Ready For Local SEO in Sydney?
If you’re looking for a forward-thinking, results-driven Local SEO agency in Sydney, you’ve come to the right place. We offer fast, reliable, customisable marketing strategies in keeping with the ever-changing best practices of the SEO industry.
If you’re ready to get found in the local listings and establish yourself as a leader in your local industry today, contact us today and get started with local SEO services immediately!
