Trying to create a successful Google Ads campaign?
Want to make sure you get plenty of clicks and conversions?
Creating a well-optimised Google ads campaign can work wonders for your business and will help you get more sales and clients. However, it’s important to make sure you do it right. If your ads aren’t receiving enough clicks, you probably haven’t optimised your ad campaign enough.
Luckily, we’re here to help. Below we’ll give you our 4 best Google Ads optimisation tips so you can make sure your ad is getting your business the results it needs.
1. Use All of the Fields That You Can
The first thing you’ll want to remember when creating a Google ad is to make sure you use all of the fields that are available to you. Each description field or headline field that you can edit is an opportunity to sell your product and tell people more about what your business is all about.
With PPC ads, you’ll be able to add a first and second headline, a description, and a customised display URL. Make sure you utilise every single one of these to sell your product and describe its benefits so that you’re making your ad as powerful as it can be.
2. Add a Call to Action
While you can tell people all about your product in your ad, it’s also important to clarify whatever next steps they can take. A call to action will help direct anyone who sees your ad and tell them how they can learn more, buy your product, or get in touch.
Whatever action it is that you want a potential customer to take, make sure that your ad clearly states what they can do next. A call to action will tell ad viewers how to proceed but can also instill a sense of urgency that will make them more likely to buy your product in the end.
3. Make Use of Negative Keywords
Negative keywords are often overlooked by business owners but can be incredibly powerful for helping to improve your clicks and conversions.
Negative keywords are words that are often searched for along with the keywords you’re targeting but are irrelevant to what you’re selling. By listing negative keywords in your ad campaign you’ll avoid having your ad shown when people are searching for things that aren’t related to your product.
Using negative keywords will save you money and can improve your conversion rates. It will also ensure that Google isn’t wasting any time showing your ad to an irrelevant audience.
4. Choose the RIght Match Types
One final thing you’ll want to remember when creating your ad campaign is to choose the right match types to use. With Google Ads, you can choose from a broad match, modified broad match, phrase match, and exact match types. The different match types vary mostly in that they’ll affect how many impressions your ads get vs how relevant the people who see your ad will be.
If you’re aiming for brand awareness or want a lot of impressions, then broad match might be the better choice. However, in most cases, a business will likely want to use the exact match type. Exact match ad campaigns will get fewer impressions but will be more relevant, meaning you’ll get better click-through rates and more conversions.
Making the Most of These Google Ads Optimisation Tips
While it can take some time to optimise a Google ad perfectly, using these Google Ads optimisation tips will help you speed up the process and ensure that your ad is helping get your business results. Make sure you use the tips above if you’re serious about making Google Ads work for your business online.
Looking for help with your Ads campaign? Contact us today to learn more about what we can do for you.