Email has been around for a long time and email marketing is still, to this day, one of the most effective ways to market your business to your target audience. In fact, research has shown that for every $1 you…
Starting up a small business? You may be tempted to spend your money and capital on a boatload of paid advertisements on the Internet or social media to get sales quick. While that is definitely a viable tactic, you might…
How confident are your customers with engaging with your brand? With everything currently going on in the world, people are more uncertain than ever, taking great steps before making decisions. This applies more and more in their shopping and purchasing…
Let’s talk about brand stories. What are they? And who cares? You’d be surprised to hear that a lot of people do – over 80% of people want brands to tell their stories. The reason for this is that people…
What makes up your typical Instagram post? A good looking photo and a caption of text to go with it. But because of the visual-centric nature of Instagram, more often than not, you’ll find that the captions of many Instagram…
As a business owner, being able to consistently grow your customer base should be on the forefront of your mind. It doesn’t matter whether or not you’re the CEO of a big brand or you’re just starting out as a…
